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About Us
A sanctuary for conscious parents seeking artisanal, sustainable, and high-quality products that are better for your little one, better for the planet and better for our communities.
We are on a mission to ensure every baby has plastic-free toys and clothes. 'Rui' is a Hindi word that means 'cotton' - the superhero material that we use to make all our products. The inspiration for this brand comes from our women artisans, who produce small-batch wonders - every stitch and cut is unique in its perfection and imperfection.
Our partnership with One Tree Planted
Gift a tree! For every order you place with us, we'll plant a tree in your honor, contributing to a greener and healthier planet!
We are happy to announce our partnership with One Tree Planted to plant trees! One Tree Planted is a 501(c)(3) nonprofit that is dedicated to global reforestation. They plant trees to restore nature and biodiversity. They also raise awareness about the importance of trees and motivate younger generations to do something positive for the environment. Gift a tree with us and double the joy - not only will you be spreading happiness with your thoughtful gesture, but you'll also be giving back to nature!
Our goal is to plant 10,000 trees this year!
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The cutest teethers ever! My baby absolutely loves these.
Erika T.
Verified Customer
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Rui’s toys are so unique! We get asked about these handcrafted teethers all the time!
Verified Customer
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My baby loves playing with the avocado toy! It's such a beautiful work of art!
Sarah J.
Verified Customer
